PEACOCK TV CAMPAIGN
​​​​​​​COPYWRITER: Josh Borgschulte
PROBLEM
With over 90 years of experience in the entertainment industry, how does NBC break into the saturated streaming service industry with their platform Peacock TV?

METHODOLOGY
For our campaign we highlighted what other streaming services can't, extensive experience. By positioning themselves as the expert in TV entertainment with archives of programming spanning generations and genres, our campaign highlights how NBC has been there through it all, and will continue to be there as technology evolves.

AWARDS
Our microsite for this project won a Gold Addy in the Website (Desktop or Mobile) category at the Kansas City level.
      
PRINT ADVERTISEMENTS
MICROSITE​​​​​​​
​​​​​​​To extend this campaign beyond our print advertisements, we created a microsites that highlights the history of one of NBC's most beloved programs, Saturday Night Live. Our microsite dives into the history behind some of the most famous characters of the show, and ends with a screening pass for Peacock TV's exclusive program Who Wrote That which gives a behind the scenes look at SNL.