ONYX COFFEE LAB CAMPAIGN
COPYWRITER: Josh Borgschulte
Located in Northwest Arkansas with four local cafes, Onyx Coffee Lab boasts the best specialty roasts in the world. How can they get their message outside of Arkansas while still remaining true to their edgy, midwest brand?
To solve this problem, we created a campaign inspired by Benjamin Franklin's political cartoon, Join or Die. We wanted to emphasize the importance of unity, but not homogeneity, as their roasts are truly a sum of their unique and independent parts. Our revolutionary campaign inspires coffee-consumers across the world to check out Onyx Coffee Lab.
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