LYNDON BAINES JOHNSON CAMPAIGN REDESIGN
As members of Gen Z become voters and political activists, the majority of political design is not even close to what is necessary to catch their attention & fit the changing aesthetic landscape of our country. Beyond aesthetics, the changing demographics of voters in this country care about genuineness, intentionality and transparency. How can design and politics intersect to target new AND experienced voters?
To solve this problem, I have redesigned Lyndon B. Johnson's 1964 presidential campaign as if he were running the same campaign in 2020. Similar to a real presidential campaign, everything is rooted in strategy and intention.