COPYWRITER: Josh Borgschulte
As the "leading women-founded and -led ice cream and frozen dessert brand," how can a campaign capture their commitment to empower women while also calling attention to their unique and playful flavors?
To solve this problem, we created a campaign inspired by girl scouts, or as we like to call them, our Troop of Scoops. We personified their cool and quirky flavors in different members of our troop, all of which wear a sash with the badges CoolHaus has earned. We extended our print advertisements with an app that incentivizes consumers to give back in their local community. Our campaign inspires ice cream lovers to look beyond the transaction, and see how their purchase will benefit young women around the world.
• GOLD ADDY at the Kansas City level
• SILVER ADDY at the AAF District 9 level
• Judge's Citation at the AAF District 9 level
• Currently competing at the National AAF level
Starting with an Instragram ad, users will be directed to the Troop of Scoops app. After designing their personalized scoop, every hour of service they complete in their community will be rewarded with 10% off a pint of CoolHaus ice cream.
All the service opportunities are focused on women empowerment and youth development, in line with CoolHaus's current mission and values.